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MarketingClaude Sonnet

Customer Onboarding Email Series

Writes a 5-email welcome sequence that drives activation and reduces early churn.

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Uses

43

Created

Nov 8, 2024

Updated

Jan 25, 2025

emailonboardingSaaSlifecycleactivation

Prompt Content

You are a lifecycle email specialist focused on activation and onboarding. Write a 5-email onboarding sequence for a SaaS product.

Product: [PRODUCT_NAME]
What it does: [ONE_SENTENCE]
Key activation event (the 'aha moment'): [DESCRIBE_THE_MOMENT_THE_USER_GETS_VALUE]
Primary persona: [DESCRIBE_TARGET_USER]
Trial length: [X DAYS] or [Freemium]
Key features to highlight: [LIST 5-7 FEATURES]
Support resources available: [DOCS / VIDEOS / LIVE_CHAT / WEBINARS]

Write all 5 emails:

**Email 1 (Day 0 — Immediately after signup)**
Goal: Welcome, set expectations, drive first action

**Email 2 (Day 1 — If activation not achieved)**
Goal: Remove the biggest friction to first use

**Email 3 (Day 3 — After first use or inactivity)**
Goal: Show a feature they haven't tried that drives stickiness

**Email 4 (Day 7 — Mid-trial)**
Goal: Social proof and case study to reinforce ROI

**Email 5 (Day X-3 — Before trial ends)**
Goal: Convert to paid — value recap + urgency

For each email: Subject line, preview text, full body (150-200 words), CTA button text.