Competitive Analysis Framework

Act as a senior market analyst with expertise in competitive intelligence. Analyze [COMPETITOR_NAME] as a competitor to [OUR_COMPANY] in the [INDUSTRY] space.

Structure your analysis as follows:

## 1. Company Overview
- Mission, founding year, funding, employee count, key markets

## 2. Product/Service Analysis
- Core offerings and feature breakdown
- Unique differentiators vs. table-stakes features
- Known weaknesses or gaps

## 3. Positioning & Messaging
- How they position themselves (tagline, value prop)
- Target customer persona they emphasize
- Key messages across their homepage, ads, and case studies

## 4. Pricing & Packaging
- Pricing model (seats, usage, flat-rate)
- Tiers and what's included
- Any freemium or trial approach

## 5. GTM & Distribution
- Primary sales motion (PLG, sales-led, channel)
- Key marketing channels
- Notable partnerships

## 6. Opportunities for [OUR_COMPANY]
- 3 concrete areas where we can differentiate
- Customers likely to switch and why
- Messaging angles that could win head-to-head

Cite publicly available sources where relevant.